Indy Selling Success Story

Things to have come full circle in the book business—well, at least in my book business. When I published my first novel nearly nine years, I didn’t bother with a paperback version. I had bought into the hype and buzz that told us that print books were dead or dying and that the future was digital.

Then, after hearing from a surprising number of potential readers that they wouldn’t be reading Maximilian and Carlotta Are Dead until they could do so on paper, I corrected my course. Three months later the paperback version (with a new more printer-friendly cover) was released. Ever since, the digital and paper versions of my novels have been released simultaneously.

Despite the stubborn (determined?) paper readership out there, however, most of my sales were digital, specifically via Amazon Kindle. In the past year or two, though, that has changed. Maybe it had something to do with Covid or perhaps with the type of people who read fantasy books like The Curse of Septimus Bridge and Last of the Tuath Dé, but print books have been making up a larger share of purchases. As far as I can tell, print is definitely not dead.

In January I informed readers of this blog that I now have my own sales portal at Bookshop.org for paperbacks. The beauty of that site is that it offers the same stay-at-home-and-have-it-delivered convenience of any other online seller, but it also offers readers the possibility of supporting authors they like or any of the hundreds and hundreds of independent brick-and-mortar book stores that have also signed up with them.

I have lately learned more about the history of and philosophy behind Bookshop.org thanks to a great article by Kate Knibbs posted on Wired magazine’s website a couple of weeks ago. As chronicled in that piece, it was the brainstorm of Andy Hunter, who ran a midsize literary publisher called Catapult. The profile describes his sometimes difficult childhood and how the local library became a place of solace for him.

Hunter became obsessed by a random comment he heard over dinner from a board member of the American Booksellers Association: what if ecommerce was a boon for independent bookstores, instead of being their existential threat? That led him to propose converting the association’s IndieBound program, which promoted independent booksellers, into an alternative online bookseller.

The association wasn’t interested in that approach but offered Hunter support if he wanted to start his own online bookshop. The beauty of his concept was that neighborhood bookshops and authors can get money for selling books online with a minimum investment of time and effort, as Bookshop.org takes care of inventory and shipping by partnering with wholesaler Ingram. I suppose another way to look at it is that Bookshop.org is an online seller like any other except that it generously shares its profits with local bookstores and authors.

Hunter’s timing turned out to be fortuitous because of the pandemic, as loyal local bookshop customers couldn’t get to their favorite sellers in person. Even without an advertising budget, its growth has been spectacular. Knibbs’s article recounts small bookshop owners’ stories of the cash windfalls that bailed them out of disasters thanks to having opted into Bookshop’s earnings pool fueled by 10 percent of the operation’s sales.

It’s an inspiring story, and a great lesson of what can be accomplished in the capitalist system when people approach business with good intentions.

      * * *

You may have been wondering what I’ve been up to in the eight months since Last of the Tuath Dé was released. I can tell you that I have been writing but not much more than that. I’ve been working on something that is a departure for me, in that it’s speculative, it’s non-fiction, and it’s got a personal angle.

If anything comes of it, and I’m hopeful it will, you will be the first to learn about it here.

And yes, I plan eventually to continue the saga chronicled in The Curse of Septimus Bridge and Last of the Tuath Dé.

Same Books, New Portal

Something on this blog has changed.

At the top of this page, if you click on any of the three links for my own online bookstore Afranor Books, they will now take you to a different place than they did before.

It was only two years ago next month that I announced that I had become an online bookseller. As I acknowledged back then, calling myself a bookseller was something of an exaggeration. Ingram, the company that prints the paperback versions of my novels and distributes them to sellers, had encouraged its authors to set up their own online shops. For this purpose, they provided the portal (called Aerio), and we authors set up (within limits) the design and inventory. It was another way for readers of particular authors to find and buy their books.

Then a few days before Christmas, Aerio informed us that it was getting out of the authors-selling-books business. What? It seemed like I had only just set up my bookshop, and now I was being evicted?

The Aerio online storefronts will close down at the end of this month. If for some reason you need or want to visit my Aerio site before it vanishes, here (for the final time) is the link to it: shop.aer.io/AfranorBooks.

Aerio further suggested, if we wanted to continue to have a place (besides, of course, all the other online booksellers out there) to direct readers to purchase our books, that we consider Bookshop.org! Coincidentally, mentioned that site on this blog back in August when discussing issues with some of the more prominent online sellers.

As I wrote then, “They provide centralized ordering, delivery and customer service for a network of local independent bookstores. They are mostly in the US, but recently they have begun expanding internationally, specifically in the UK and Spain. Their website claims they’ve raised nearly $22 million for local bookstores.”

“This is how it works,” I continued. “On their website you select a local bookstore (there are more than 1,400 to choose from) you want to support. Once you’ve done that, any online orders you make from the website are fulfilled by Bookshop.org and the local bookstore gets 30 percent of the retail value.”

It turns out that Bookshop.org has an affiliate program for authors like me, so rather than giving up having my own online portal altogether, I have set up shop over there.

You can check it out by clicking this link: bookshop.org/shop/afranorbooks. Or any of the three other links (can find all of them?) at the top of this page.

Note: unlike the Aerio site, which sold both paperback and digital versions of my books, my Bookshop.org page just sells paperbacks. So, if you are looking for my novels as e‑books, you will want to select from among the many sellers of digital (and print) books listed along the right-hand side of this page.